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5 Tips for Great PPC Management

PPC Management at its Most Effective If you run a Google Ads campaign or any other form of pay-per-click marketing, this article will provide you with some great insights into how to maximise your budget and performance. The value of running a PPC campaign lies in its ability to deliver fast results by targeting specific

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Domain Authority Explained

Domain Authority Explained

Understanding Domain Authority (DA) is pivotal for digital marketers, webmasters, and content creators aiming to improve their website’s visibility within search engine results pages (SERPs), but what is it exactly? In this article, we explain what domain authority is, how it is used in the SEO industry, and the importance of achieving the best DA

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What is Website Optimisation?

What is Website Optimisation?

It goes without saying that the significance of a strong online presence cannot be overstated for businesses. Central to establishing this presence is the process of website optimisation, often interchangeably used with the term search engine optimisation (SEO). This alignment isn’t coincidental; it underscores a fundamental truth about modern web strategy: optimising a website effectively

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Does PPC Impact SEO Rankings?

Does PPC Impact SEO Rankings?

As you may already know, two main strategies dominate digital marketing for boosting website traffic. These are Pay-Per-Click (PPC) advertising and Organic Search Engine Optimisation (SEO). Understanding these concepts is crucial for any business or individual looking to enhance their online presence.  Potential clients often ask us whether running a PPC campaign can influence a

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Bespoke Website Design vs Pre-Built Themes

Bespoke Website Design vs Pre-Built Themes

When it comes to website development, we are regularly asked why we only provide bespoke website designs on WordPress rather than taking advantage of the many pre-built themes available. This article explains why, as we delve into the advantages of WordPress websites while emphasising why a bespoke WordPress site is the better investment for long-term

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Google Display Network – The Pros and Cons

Google Display Network – The Pros and Cons

The Google Display Network (GDN) is a useful tool for companies trying to increase online conversions.This is mainly due to the network reaching over 90% of Internet users worldwide, including websites, apps, and videos where ads can appear. In this article, we explore the pros and cons of leveraging the Google Display Network to drive

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Why Experience Plays a Key Role in SEO

Why Experience Plays a Key Role in SEO

In the early 2000s, SEO was in its infancy. Search engines like Google, Yahoo, and MSN were becoming the primary means for internet users to find information online, but the algorithms powering these search engines were relatively basic. Fast-forward two decades, and the SEO industry has experienced remarkable growth, evolving from a relatively niche practice

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Can AI Created Content Aid SEO Performance?

Can AI Created Content Aid SEO Performance?

Undoubtedly, AI-created content has a place in the SEO industry. Still, as Artificial Intelligence reshapes how content is produced, distributed, and consumed, we want to know whether it will aid or hinder organic ranking performance. For digital marketing agencies and webmasters seeking innovative ways to engage audiences and enhance online visibility, AI-produced copy is a

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Funny SEO Stories

Funny SEO Stories

The Search Engine Optimisation (SEO) industry is constantly evolving, and change sometimes leads to humorous anecdotes. Here are a few funny SEO stories from recent times. Traffic Infestation: A pest control firm employed an SEO expert to enhance their website. After a few weeks, the client called, thrilled with the exponential growth in website traffic.

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The Power of Online Marketing

The Power of Online Marketing

Online marketing plays a pivotal role in enabling websites to reach a broader audience, engage potential customers, and record a higher volume of conversions. In this article, we take a deeper look into the world of online marketing, exploring its various types, unique benefits, and the remarkable surge in businesses embracing digital marketing strategies in

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