Vegan Health and Beauty
Background:
The Green Valley Trading Co. company already had an established e-commerce website which Jump 2 IT Media had been working with them on for some time. This website was bringing in a good number of sales, but the company now wanted to diversify their product range into different areas. It was decided that a separate, new website was the best way of allowing them to do this.
Website:
The Challenge:
The owners of Green Valley had stated that they wanted a new e-commerce website to focus exclusively on their vegan health and beauty products.
The site would need to fulfil a number of requirements:
1. Be attractive and easy for the user to view and buy products
2. Be built with all necessary optimisation elements in place to ensure that the site gained good search positions
3. Have a backoffice facility to enable the company to be able to edit products, prices etc. themselves
4. Have other useful features such as newsletter sign-up, link request and a Google Base feed built-in
In addition, the owners did not want to use any pay-per-click advertising for the site whatsoever. All traffic and sales would need to be generated purely by the organic search positions and inbound links from other associated websites. Generating sales on a brand new website without using any form of advertising was going to be quite a challenge.
The Strategy:
Rather than opt for building a website using one of the established cart packages we decided that we would develop a custom solution for the client and integrate the website with a free cart/payment system to minimise running costs. This would enable us complete freedom of design and would mean that we could build in all of the features that they required. Taking this approach also meant that we could include all of the optimisation elements to give the website the best possible chance of gaining prominent search engine positions quickly and generating the required sales.
An initial design was agreed upon and our designers and programmers set to work on building an e-commerce website and backoffice system from scratch.
Once the basic build of the site was completed it was populated with a limited number of products and tested extensively by ourselves and the client to enable enhancements to be made. When everything was working as required, additional products were added to the website.
The site was made live and work on the off-site optimisation began. The website was submitted to all prominent search engines and listed on a number of good quality directories. We also began to build up the number of relevant inbound links to the website so that it would gain some visibility as quickly as possible.
Through all of these efforts we hoped to start bringing in visitors and generate sales for the client without them spending a penny on PPC advertising.
The Results:
Within a week of going live the website was starting to recieve a small, but steady flow of visitors. The first online order was placed within a matter of days, even before the website pages had been indexed by the mahjor search engines.
A few months further down the line the website has now gained some impressive search engine positions for keywords related to the products and brands that it sells, as well for some more general terms. The number of visitors coming to the site continues to climb, as do the number of sales.
Visitor numbers for January 2009 reached 1,164.
As required by the client, all visitors and sales have been gained from organic search positions and referalls from other sites.
Testimonial:
"As a small family business we do not have a large marketing budget. Jump 2 IT have always appreciated this and have worked within our budget to produce excellent results for us.
In helping us to establish a new website they have enabled us to grow our online business without the further expense of additional advertising campaigns and the wonderful website they have produced for us makes it so easy for us to keep product details up to date.
Most importantly of all, our customers seem to love the new website too!"
Stacey Wheat - Co-owner, Green Valley Trading Co. (Vegan Health and Beauty)
For more information regarding Jump 2 IT Media and how we can help you to achieve a greater level of success online please contact us on:
Telephone - 0845 582 3545
Email - info@jump2itmedia.com
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