The Clifton Clinic
Background:
The Clifton Clinic was established in mid 2008, and was co-founded by Veronica Callanan, who is a well respected and experienced therapist.
Veronica appears regularly on BBC Radio Cambridgeshire as a special guest. She has also appeared on the Lorraine Kelly show and 'The Truth about Binge Drinking' with Michelle Heaton.
In addition, she also contributes to national magazines and publications talking about recovery from alcoholism.
The clinic is based in Bedfordshire and helps to treat drug and alcohol addictions from all over the world.
Website:
The Challenge:
Veronica contacted the Jump 2 IT Media team in June 2008 with a detailed brief. The requirements included designing a new website for the company, creating a company logo, developing the Clifton Clinic brand, creating and managing both the website optimisation and PPC campaigns, as well as designing business cards, letterheads, compliment slips and a company brochure.
It was also stressed that the new website needed to go live as quickly as possible.
The Strategy:
Whilst our website designers worked hard on the initial design concept, our logo designer began creating numerous logos that we felt would reflect the company's professional image.
Once the Clifton Clinic had approved the logo we could then finish off the designs for the business cards, letterheads, and compliment slips, which had been worked on since the initial meeting with the client.
We stayed in contact with Veronica and the Clifton team for the whole development process in order to keep them up-to-date with our progress and ensure that they were happy with the direction the website was taking.
Once the design of the site was finalised, our optimisation specialists went to work on researching which keywords were the best to target for organic rankings. Simultaneously, our PPC team were busy creating an in-depth and comprehensive PPC campaign in order to instantly generate traffic and enquiries.
The Results:
In just 2 months all of the projected work had been approved and fully completed to an extremely high standard.
The website went live during mid-July and instantly began attracting visitors and enquiries thanks to the PPC campaign and the optimisation programme that had been put in place.
Nine months on, the Clifton Clinic had gained online success, both through organic positions on Google, Yahoo, and MSN and their PPC campaigns, as well as through increased brand awareness.
Through effective marketing the company has become well respected in the addiction industry, which sees the Clifton Clinic growing in stature by the day
Testimonial:
"We thoroughly researched which company we wanted to design and manage our website, Jump2it media offered the most value for money with professional service.
The service they offered us has been vital to the success of our company, it has been essential for us to perform well on Google and Jump2it were brilliant in giving us the best advice to make this possible in the shortest amount of time. Any changes we want made to the website are done immediately and they are very good with feedback and suggestions to constantly improve the site.
I find the team very helpful but most of all flexible, we are always changing our minds and delaying things and Jump2it respond really well to this! We are very happy with their service and feel that our website has contributed greatly to our success."
Veronica Callanan - Co-founder, The Clifton Clinic.
For more information regarding Jump 2 IT Media and how we can help you to achieve a greater level of success online please contact us on:
Telephone - 0845 582 3545
Email - info@jump2itmedia.com
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