Clearance Paving
Background:
Clearance Paving offer discounted paving throughout the UK.
Brett Group, the company who owns Clearance Paving, is one of the UK’s leading providers of construction and landscaping materials.
Website:
The Challenge:
In the middle of 2011 Clearance Paving decided that they wanted to step away from their existing optimisation company in order to see if they could gain greater success elsewhere.
They came to Jump 2 IT Media with a couple of main objectives:
1. Improve search engine positions on Google
2. Increase online sales
Although the site still fairly new it wasn't making the most of its online potential; Clearance Paving's website was struggling to appear in the top 50 results on the major search engines yet alone the first page.
Our objective therefore was to improve site exposure on Google, Yahoo, and Bing, drive a greater number of visitors into the site, and most important increase the number of online and telephone sales received.
The challenge had been set.
The Strategy:
During the first month we focused heavily on improving the optimisation aspect of the website as there were numerous issues that were holding the site back.
Once this had been achieved we then we channelled our attention to the keywords that needed to be targeted in order to help attract the company's desired audience.
A list of essential terms was created and subsequently incorporated into the website to ensure that the site would be found on Google, Yahoo, and Bing for any of the related terms that a potential customer might use on the major search engines.
It was also vital that we enhanced Clearance Paving's off-site optimisation, and this was achieved by building a high number of quality, industry-related one-way links into their website from sites that already had a strong position in the eyes of Google.
The Results:
Just six months on and the website has achieved fantastic success on all of the major search engines, particularly on Google.
As the website offers garden paving then the summer months are extremely vital to the success that the company achieves. During June-August 2010 the site achieved a total number of 9,999 visitors into the site.
However, after completely optimising the website and focusing on building exposure to the site we achieved a great success during the same time period in 2011 with visitors jumping to 21,078, an increase of +110%.
This improvement was aided by fact that Clearance Paving was now found extremely well on Google for a wide range of keyword terms, including 'Garden Paving' and 'Paving'. In fact organic visitors for the site increased from 8,943 during June-August 2010 to 18,864 in June-August 2011, marking an improvement of almost +111%.
After just three months of working on the site we had increased the number of visitors entering the site for 'Paving' when compared to the previous year; 359 visitors to 2,643 visitors. Whilst we also successfully targeted keyword terms that the site didn't previously have any presence for. For example, during June-August 2010 the site received 0 visitors for the term 'Cheap Paving Slabs'. However, with a bit of optimisation magic from the Jump 2 IT team the site gained 2,306 visitors during the same months in 2011.
A few months on and the site continues to go from strength to strength and we expect big things from Clearance Paving in 2012!
Testimonial:
“Since working with Jump 2 IT our positions on Google has increased dramatically and we now feature prominently on the first page of search results for a wide range of terms that we target. In some cases we’re even in 1st position and that’s after just a few months! Our online sales levels have already more than doubled, as have visitor numbers.
We are delighted with the service J2IT offers and the ways in which our website performance has improved in such a short space of time”
Jane Campion - Marketing Manager - Clearance Paving
For more information regarding Jump 2 IT Media and how we can help you to achieve a greater level of success online please contact us on:
Telephone - 0845 582 3545
Email - info@jump2itmedia.com
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