SEO Case Study | Brett Paving

Jump2it Media

Brett Paving Case Study


Jump 2 IT Media have been improving the online presence of the Brett Paving website since 2011.

SEO The Challenge:

 

Brett Paving contacted us on the back of a successful SEO campaign that we have achieved for a company that they alongside. Brett Paving had been impressed by the results that had been gained, therefore they wanted us to help build up the online presence of www.brettpaving.co.uk in a similar fashion and help to drive additional business their way.

 

The Solution:

Initially, the Brett Paving website wasn’t a standalone site. Instead the paving division of the company featured within www.brett.co.uk, which was resulting in the website failing to be found inside the top 50 organic rankings on Google for a single targeted term other than ‘Brett Paving’.

 

If a website fails to feature within the first page of Google for it’s targeted search terms then it is never going to achieve online success, therefore we fully optimised the paving section within the Brett website to ensure that it successfully met Google’s algorithm requirements and, in the space of just three months the website was found in 15th position on Google for ‘Paving’, 14th for ‘Garden Paving’ and 14th for ‘Driveway Paving’. This brought in new visitors into the website, helping Brett achieve a level of online visibility that they had never previously seen.

 

However, in 2014, it was decided that Brett should have a standalone website for its paving and landscaping division. This brought new challenges, as we had to ensure that all organic results that we had achieved during the past three years would be retained once the new website was launched. This meant that 301 redirects needed to be put in place on all old URLs, which ensured that Google knew that these pages have been moved to a new address, whilst all other SEO elements needed to be retained, such as Google Sitemaps, keyword density levels on product pages, H1 tags and much more.

 

The Result:

 

By 2012, the Brett website was found extensively within Google’s organic rankings for a wide range of industry-targeted keyword terms, resulting in the site achieving 73,567 visits throughout the year of 2012. However, fast forward three years and visits had continued to increase substantially with a 189% rise being achieved, whilst organic visits had risen by 222%.

 

The company, thanks to its dominant online presence, has gone on to establish itself as one of the key players within the block paving and landscaping industry, with new enquiries being received through the website on a daily basis.

 

SEO IncreaseOrganic visits increased by 222% in 2015 when compared to 2012.

 

SEO IncreaseUnique users accessing the Brett Paving website increased by 174%

 

 

Andrew Gill – Marketing Manager – Brett Paving

 

“We have been working with Jump2It for a number of years over two different websites and have been impressed by the results they have delivered in terms of SEO. Over this time they have gained great rankings for us with our key search terms as well as providing support with PPC and other initiatives to drive traffic to our sites.

 

In my experience the team at Jump2It have always been helpful and professional to work with – which is what we need to deliver the website support that our customers require.”

 

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